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a clock showing time to depict how activation marketers can use software .
TruAttendance for brand activation|Insights

Brand activation involves building a brand’s image while driving specific actions from targeted consumers. As marketers are constantly looking for new and fresh ideas to make the brand resonate with consumers, the need to build personal connections is heightened. Brand activation can lead to brand awareness and allows direct engagement with audiences. As such, this can take the form of a campaign, event or any structured interaction with the brand’s target audience.

A successful brand activation will bring your brand to life and forge lasting emotional connections. Moreover, these events and experiences can help a brand gunner attention from the target market.

Because of the broad nature of brand activation strategies from samples and free trial campaigns to mall and in-store activation, measuring performance can be difficult. Therefore, it is important for marketers to measure the productivity of the personnel involved in the various activities especially in-store and mall activation activities.

Technology has become pervasive in many industries. Additionally, tools needed for automating business processes have been increasingly taking over workplaces. This ranges from Customer Relationship Management (CRM) software for the sales function to Objectives and Key Result (OKR) software for aligning the goals of the company with those of individuals in their departments. Hence, a software tool that marketers can use to streamline productivity of brand activation can be a welcome boost.

For successful brand activation strategies, brands need to be unique and creative in how they position their brands. After coming up with unique propositions, it is vital for marketers to measure productivity of their activities. With that, marketers can use improved customer acquisition from a particular event and the specific reason why a certain event was more successful relative to another. Additionally, marketers can use this data to negotiate with future clients based on the results they are comfortable to meet and surpass.

TruAttendance can be a helpful tool for marketers to deploy during brand activation activities such as mall and in-store activations. With geo-fencing capabilities using GPS, marketers can able to monitor their workers on the ground. This ensures correct pay for time worked while increasing productivity by eliminating time theft by employees who may be tempted to veer off the planned strategic locations. With such a tool, marketers finally have a product tailored for them. Marketers are given the freedom and power to easily manage employees involved in brand activation events while focusing on providing the best experiences to target consumers.

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Outsource Employee Salary Advance in Kenya:myNGOVO Advance

Earned-wage-access can also be referred to as early wage access, on-demand pay, instant pay or employee salary advance. With this service in place, workers can be able to access wages they have already earned ahead of the regular payday. As a result, workers can cater for their daily needs without taking out costly loans. Additionally, workers avoid negative pay cycles and can have increased purchasing power throughout the month.

Earned wage access can help employees get hold of their finances. Moreover, businesses can offer salary advance on-demand as an employee benefit. This can be a key factor in reducing the financial stress for employees. After all, less financial worry can lead to increased employee satisfaction.

Also, by offering employee salary advance, employers can reduce employee absenteeism. This may be impacting the business negatively. With that in mind, employment experience and employee retention can be increased by offering this financial-wellness solution.

Benefits employers get from offering early wage access

Businesses, especially those in labour intensive areas of the economy such as the service industry can have retention problems. Besides this, employee engagement and productivity can be seen as other problems facing employers. To counter this, employers can increase employee productivity gains by offering early wage access to alleviate financial strain. With this solution implemented, workers can cover their daily expenses and emergency needs without resorting to digital loans with exorbitant interest rates.

When employees feel heard, supported and taken care of, employee attrition rate is greatly reduced. By offering early wage access, employers can show they care about the financial well-being of their workers. In turn, this can create a stronger employer-employee relationship. With this in place, the business can reap the benefits of a cohesive workplace. This can be realized through increased productivity which results into higher output and profitability.

As a way of offering employees job security and stability, early wage access can be a crucial benefit. This can be useful in supporting the financial stability of employees. myNGOVO Advance is an early wage access platform in Kenya that offers employer-sponsored salary advance benefits to employees cost-free. Additionally, there is no capital commitment from the employer. Reach out to us or refer your employer and start enjoying financial wellness for modern workers.

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5 Things to Know About Attendance Tracking Software|TruAttendance

Attendance tracking software can be a productivity multiplier for you and your employees. Also, its implementation can ensure time to be a true contributor of success in your business. We understand that employee productivity is vital to you. That’s why we have TruAttendance to help you with your time and attendance management. Below are some of the things you can look out for in attendance tracking software that can be found with TruAttendance:

  1. Attendance logs

A robust attendance tracking software may have the ability to support attendance logs. As such, managers can have insight on a specific employee and their attendance throughout a certain period. Additionally, attendance logs can act as a buffer in reducing disputes over the number of hours worked and the correct pay due.

2. Time and attendance reports

Attendance tracking software may support elaborate time and attendance reports. With that, the data can be shared across various areas of the business including payroll to settle wages. Because of these reports, a more efficient HR process can be fostered empowering small businesses to scale in a flexible way.

3. GPS or Passcode clock in or clock out

As a business, you can’t afford not to verify employee clock in. Moreover, this is the first action in a standard workflow of an employee. Hence, an automated clock in and clock out that can empower employee and increase productivity can impact your bottomline. With that in mind, attendance tracking software with geolocation technology can offer another option while discouraging buddy punching and time theft. Additionally, this solution ensures the right employee has clocked and will clock out from the right location, at the right time and then the right compensation.

4. Lateness flagging and break tracking

Attendance tracking software can easily flag employees that clock in late. Besides this, attendance tracking also have the ability to track the breaks taken by workers during the course of the day. With these features, the business can have unparalleled insight into the intricacies of how time is spent during a working day. Coupled with the human component, implementing such a system can have significant impact to the output and ultimately the bottomline of a business.

5. Self-service technology

Attendance tracking software that employs self-service technology gives the power back to employees. As such, repetitive HR processes such as time-off requests and clock-in and clock-out can be done by employees without contacting HR. With that in mind, deploying self-service technology can reduce the workload of administrative work. With that, your HR professionals can be freed to work on the high-level and strategic work to make their department a profit centre for the business.

How TruAttendance can work for you

With all the entailments of running a business, your time is precious. To make even better use of your time, automation of time and attendance of employees can be crucial. TruAttendance can remove the burden of administrative work. The software can also help you streamline employee clock in and clock out. These are some of the activities that can take away time from your core business. With the right HR solution, you spend more time on your business.

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TruAttendance for Hotels |Insights and Results

TruAttendance for hotels is an initiative to fuel the success of restaurants and hotels using attendance management software. As such, this solution can be implemented to address the challenges affecting both the hotels and the employees. Consequently, TruAttendance for hotels can be leveraged to work in situation like yours. This includes attendance tracking, leave management and shift scheduling.

TruAttendance for hotels can be implemented as a response to the pandemic. As a result, this may in turn seed longer term gains for the hotel or restaurant. Additionally, use of current HR technology trends can help the business to keep running even in uncertain times and adapt to crisis.

Hotels can use TruAttendance HR solution to help cover areas such as time tracking, leave management and shift scheduling. With that, high touch activities such as salary negotiation and recruitment can still be done by the professionals. However, automating repetitive tasks such as attendance data entry can help a hotel ramp up more employees without increasing human supervision.

For many industries, the pandemic exposed the technological gaps in their operations. Because of this, hotels being in the labour-intensive service industry can be included. For instance, pen and paper attendance records and applying for time-off may have previously taken place in the office. As a result of the pandemic, it has become imperative for hotels to leverage self-service HR technology for attendance tracking and leave management.

Attendance tracking, leave management and scheduling of shifts are functions that may now be taking place online. With this in mind, it’s up to the management to evaluate which parts of HR value chain can gain efficiencies by implementing HR technology.

Whether or not all hotels or restaurants can implement HR technology, proliferation of emerging technology in increasing productivity and efficiency will continue. That’s mainly because businesses can increasingly see the benefits of leveraging HR technology for mundane tasks such as attendance tracking, time-off requests and sharing weekly work schedules.

Presently, TruAttendance for hotels can help in guiding business strategy to emerge out of the pandemic crisis. However, this help can work even during times of prosperity to proactively pounce on opportunities. For example, hotels may have to shift away from traditional work schedules to that which accommodates reduced capacity without losing their trained personnel. This may involve some employees working certain days while others are at home. Hence the use of a shift scheduling software that automates creating shifts and sharing the same with employees can be paramount in overcoming this challenge.

TruAttendance provides a self-service mobile technology accessed as a mobile application and a web-based management dashboard. With this software, hotels can easily manage a larger number of employees while the employer is protected against time theft by employees.  Also, geo-fencing can be used for precise location data with GPS capabilities in the software. This can ensure employees are at the right place and at the right time.